Look at your strengths
When lockdown was imposed, Meet and Potato went from a forecast £3m turnover to suddenly having clients contacting them for advice on how to handle the situation, unsure if they could still go ahead with event plans. Should they try to carry on or put them off?
Fortunately, everyone was in the same predicament, so venues and suppliers understood the situation and the majority of contracts were shifted to next year. But with a lot of uncertainty around the events industry, lockdown prompted Meet and Potato to look at their strengths.
“As communications specialists, creative video production and brand promotion has always been a part of what we do,” said Jon.
“It’s clear to us now more than ever that communicating with your audience is the most important thing in these unprecedented times. We know what will impress them and how to make everyone feel comfortable with the delivery. We’re experts in making people feel like they’re part of something exciting.”
“To help people understand the potential of virtual and hybrid events, we produced a video to showcase our professional broadcast studio and which demonstrated how an online event can look and feel."
"It’s cleverly edited to cut out a lot of the typical conference content that people often struggle to watch and listen to for large chunks of time. I believe online events should be interactive, vibrant and fun so we aim for shorter, snappier content with very high-production-values.
Viewer participation is key for the live elements and should be combined with engaging pre-recorded content that an audience can access in their own time. We encourage people to be participants rather than spectators, but the important thing is finding an authentic method of communication that is meaningful, has impact, and raises the game way beyond emails and Zoom calls.”
Jon goes on to add, “Virtual events positively impact on our carbon footprint too, you eliminate the cost of delegate transportation and accommodation, not to mention the time employees spent away from the office. It’s a win, win situation.”